News Nation expands distribution with Sun Direct deal
MUMBAI: News Nation Network has inked a carriage deal with direct to home (DTH) platform Sun Direct to strengthen its distribution foothold. Sun Direct has a 12% share of the pay DTH market.
The channel is available on all major DTH platforms like Tata Sky, Dish TV, Airtel Digital TV, Videocon D2H, and DD Free Dish. It is also available on major cable TV platforms like DEN Networks, Hathway Digital, Fastway, and GTPL among others.
The channel also live streams on OTT platforms like Hotstar, JioTV, ZEE5, SonyLIV, Amazon Fire Stick and MX Player among others.
Speaking on this development, News Nation President-Sales & Marketing Abhay Ojha said, “Sun Direct was one of the distribution platforms from which we were missing. Now by being present on it, we will truly become a pan India channel. It will not only boost our reach but also will help to serve advertising plans for down south.”
Launched at the beginning of 2013, News Nation has already positioned itself among top channels in the Hindi news genre. Its flagship shows like Khoj Khabar, Cut to Cut, Lakh Take Ki Baat are already hugely popular among viewers. The programming list of the channel covers all aspects of news.
News Nation Editor-in-Chief Sanjay Kulshrestha said, “With our factual reports and in-depth news coverage we genuinely hope to provide viewers of Sun DTH news which will enable them to take effective decisions.”
News Nation’s sister channel News State Uttar Pradesh/Uttarakhand has been enjoying blue sky leadership by garnering more than 60% market share since its launch. News State Madhya Pradesh/Chhattisgarh, which aims to address the ground realities in both the states, has been growing steadily and has maintained the momentum till the date.
In a bid to meet the demand of today’s dynamic media world, News Nation also made its digital debut with an English and a Hindi News portal.