News channel impressions grow on the back of coronavirus coverage in week 11
MUMBAI: The weekly impressions of English and Hindi news channels have seen a major upswing due to the coverage of Covid-19 or Coronavirus pandemic.
In urban + rural HSM, Aaj Tak has garnered 21.6 crore weekly impressions followed by Zee News (14.2 crore), India TV (13.75 crore), News18 India (13 crore), and ABP News (13 crore).
In urban HSM, Zee News and News18 India have swapped positions while ABP News has replaced Republic Bharat in the fifth position.
ABP News has jumped to the second position in rural HSM followed by Zee News and India TV. News18 has exited the table.
NDTV 24×7 has entered the top 5 table in the English news genre, as per BARC India data for week 11. CNN-News18 has climbed to the fourth position while DD India has moved out of the table.
The English and Hindi business news genres have also seen a spike in viewership.