Network18 to launch CNBC TV18’s digital platform, makes two key appointments
MUMBAI: Media conglomerate Network18 is extending the CNBC TV18 brand to digital with the launch of cnbctv18.com. It has appointed Binoy Prabhakar and Ranjita Sehgal as the Editor and business head of CNBC TV18’s soon to launch digital arm.
CNBCTV18.com is a premium digital platform offering important and useful news and information about the stock market, business and economy, created with the mission of helping the influential and aspirational make smart decisions to get ahead — in career and wealth. CNBCTV18.com will keep the loyal audiences of CNBC-TV18 up to date with the latest breaking business and financial news no matter where they are or which device they are using.
Speaking on the appointment, Binoy said, “I’m thrilled to lead the launch of CNBCTV18’s web avatar at a time storytelling generally is being enriched by digital prowess. It is an honour to head the digital platform of the undisputed leader of business news in India and I look forward to working with CNBC-TV18’s incredibly talented editorial team to create a truly integrated newsroom that deepens the brand’s relationship with its loyal audiences, attract new ones, and tell vital stories.”
Binoy comes with close to eighteen years of experience in journalism. Prior to Network18, he was Senior Editor with The Economic Times and Deputy Editor of The Economic Times Magazine. Binoy has also worked with The Indian Express, The Times of India and The Hindustan Times in the past. He is a 2017 Fellow at the Tow-Knight Center for Entrepreneurial Journalism in New York.
Ranjita Sehgal was previously heading Sales for Moneycontrol and thereafter was spearheading Agency Relationship for Network18 Digital. In her twenty years of experience in new-age media, digital and mobile experience, Ranjita has worked with top publishers such as BCCL, Rediff.com, Yahoo India and Sify.com.
Speaking on the occasion, Ranjita said, “It’s quite exciting to lead the digital business for a brand like CNBC-TV18, especially at a time when the digital ecosystem is constantly evolving. We aim to reinvent CNBC–TV18 in a new avatar for the digital era by leveraging the brand to create compelling content for the digital consumers.”
Binoy will report to Network18 Digital chief content officer Santosh Menon while Ranjita will report to Network18 Digital CEO Manish Maheshwari.