Network18 puts the focus on air pollution through #IWantToBreathe campaign

MUMBAI: Media conglomerate Network18 has launched a new campaign called ‘#IWantToBreathe’. The campaign aims to highlight the problem of air pollution in the national capital, New Delhi by bringing together relevant stakeholders on one platform.

The campaign that begins today will see two-weeks of programming across 21 channels of the network in 18 languages, which will focus on the national issue of air quality, not just in New Delhi but in different parts of the country adversely affected by the basic right to breathe.

Commenting on the campaign, CNBC-TV18 managing editor Shereen Bhan said, “We are facing a public health emergency not just in Delhi but in large parts of North India. There is a need for urgent, coordinated action. Our effort is to draw up an action agenda for immediate intervention and long-term change. We are engaging with key stakeholders from the Government, bureaucracy, domain experts and citizens to make this a matter of national priority.”

Network18 president – strategy, product & alliances and A+E Networks | TV18 MD Avinash Kaul said, “The group has been at the forefront of catalyzing change and its strength lies in impactful journalism. If you look at some of our shows, we question the concerned authorities on issues that matter to the general public. So be it ‘Where is my home’ on CNN-News18 which highlighted how project delays affected lakhs of home buyers, or ‘Going Green’ focusing on environmental issues, or shows like ‘Jal hai to kal hai’ and ‘Sadak bani narak’ on News18 India, we have continuously questioned the status quo. ‘I want to breathe’ is another step in that direction.”

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