Network18 launches ‘Button Dabao, Desh Banao’ campaign

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MUMBAI: In their bid to urge Indians to go out and make their vote count, media conglomerate Network18 has launched ‘Button Dabao, Desh Banao’ campaign. As the country prepares itself for yet another landmark election, the campaign encourages all Indian nationals to make an informed decision and exercise their fundamental right to vote in the 2019 Lok Sabha polls.

While it may take only a button to elect a government representative, a lot of people shy away from this responsibility. With the previous General Election in 2014 earning the distinction of recording the highest voter turnout ever at 66.4%, the ‘Button Dabao, Desh Banao’ campaign is a call-to-action campaign shedding light on how each vote counts.

Speaking about the campaign, Network18 President – Marketing Priyanka Kaul said, “Little actions can make a big difference. Voting is one such activity, for it shapes us and our country’s future. ‘Button Dabao, Desh Banao’ is a simple campaign with which we hope to encourage Indians to exercise their fundamental right to vote. Through various digital and offline platforms, Network18 will amplify its voice by calling out to the citizens of this country to build a better India together.”

The ‘Button Dabao, Desh Banao’ campaign will be a 360-degree endeavour, extending its reach across the nation via Network 18’s extensive television and digital network along with with social media, print and OOH elements.


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