Network18 inks native advertising deal with global ad network MGID

MUMBAI: Media conglomerate Network18 has inked advertising deal with MGID, a global ad network specialising in native advertising.

From now on MGID’s advertisers have exclusive access to the following websites: news18.com, firstpost.com, moneycontrol.com, and overdrive.in, where they can effectively deliver their brand’s message to the relevant audiences through native placements.

The partnership comes to the heels of MGID’s new regional development strategy with the Indian market in its focus.

“Network18 offers its visitors digital content of high quality and utility. With MGID’s non-intrusive content recommendations we are now able to provide added value to the readers, and open new possibilities for the brands interested in reaching their target audience through engaging native ad solutions. Partnership with Network18 Group is a new step for MGID on the way to expanding the company’s reach in the Indian market,” comments MGID head of business development Vladyslav Stadnyk.

MGID has previously announced its strategy towards increasing the company’s market share in India in 2019, introducing its outside-the-box native advertising solution to the advertising agencies.