Network18 Digital’s in.com launches its first-ever digital series

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MUMBAI: in.com, a subsidiary of Network18 Digital, has launched its first-ever digital series ‘Vanity Diaries’. Powered by Amazon Beauty and Colorbar as their make-up partner, the new offering will witness popular celebrity make-up artist Lekha Gupta unraveling beauty secrets of some of our favorite Bollywood celebrities.

‘Vanity Diaries’ that unveils everything that happens behind the closed doors of the vanity vans. By further extending the platform’s portfolio, the series looks to strengthen its offerings in a move that takes the portal’s content strategy to greater heights.

Speaking about the launch of the series, Network18 Digital Business Head – English General News Cluster Azim Lalani said, “As a network, we build distinct offerings that generate high consumer engagement and with in.com we intend to provide the best of entertainment. With the aim to take our brand ethos forward, we are launching our first-ever content IP and are certain that it will resonate with the celebrity enthusiast. From launching monthly digital covers to now having Vanity Diaries as a part of our content offering, we at in.com have taken the mantle ahead in diversifying our content library and open pathways for potential expansions.”

“Amazon Beauty offers India’s widest selection of Beauty products & brands. As more Indian customers get exposed to global beauty products & trends, we want to help them by giving them useful and trendy beauty tips. In this context, we are happy to partner with in.com to present Vanity Diaries – a show which gives a sneak peek into the beauty regime of some popular Bollywood celebrities. We are also excited to engage with Colorbar – one of India’s leading make-up brands,” informs Amazon India Category leader, Beauty, and Luxury beauty Mrunmay Mehta.

The six-episode series sees Lekha demonstrate her expertise on beauty and show what it takes to be a Diva. Every episode will feature a famous celebrity conversing with her in a 10-minute video, where the make-up artist shall decode their lifestyle, skincare and beauty routines along with some never-heard-before quirks through multiple segments.

Seen in the promo are a host of leading ladies from the industry like Swara Bhaskar, Kiara Advani, Aditi Rao Hydari among others, who will be part of the exclusive line-up on the show. Along with that, Lekha will also be giving a sneak-peak into some easy hacks for the viewers to try at home (GharKeNuske) and get the celebrity inspired look seamlessly.


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