Netflix inks distribution pact with Hathway
MUMBAI: Over the top (OTT) giant has partnered Hathway Cable and Datacom to offer video streaming services to the latter’s eight lakh subscribers.
Under the alliance, Netflix will be offered through Hathway’s set-top box (STB) that includes a remote with a dedicated Netflix button to allow users to launch the service directly.
The cable TV and broadband provider’s subscribers will also be able to pay for their Netflix subscription using their Hathway bill.
“In this smart and digital era, customers are looking at leading internet entertainment services like Netflix to access high quality, well-produced entertainment,” said Hathway Cable & Datacom MD Rajan Gupta.
He added that the Hathway cable TV services will be bundled with its high-speed, unlimited fibre-to-the-home (FTTH) monthly plans.
Netflix Asia Vice President Business Development Tony Zameczkowski said the company is excited to partner with Hathway Broadband in India to bring the latest technologies and great stories under one roof.
Netflix is one of the world’s largest internet entertainment service with 130 million subscribers in over 190 countries. It doesn’t disclose country-specific numbers.
The OTT player has similar distribution arrangements with telecom operators Airtel and Vodafone besides direct to home (DTH) platforms Tata Sky and Airtel Digital TV.