Netflix acquires StoryBots to strengthen its kids content portfolio ahead of Disney+ launch

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MUMBAI: Netflix has acquired the children’s media brand StoryBots as part of its strategy to create more original and short-form special series for kids. The acquisition comes at a time when Walt Disney is gearing up to launch its Disney+ streaming service.

The terms of the deal were not disclosed. StoryBots creators Gregg and Evan Spiridellis will produce more original content including series and short-form specials. Netflix already streams StoryBots’ ‘Ask the StoryBots’ series which features cylindrical animated characters.

“Beep! Boop! We’re welcoming StoryBots into the Netflix Family and bringing YOUR family more stories to love. Stay tuned for new series, specials, and a whole world of StoryBot fun,” Netflix posted on its Twitter account.

“StoryBots has been acquired by @Netflix! We’re so excited to officially join the Netflix family and be part of their commitment to bringing educational content to kids around the world. Get ready for a whole lot more StoryBots shows, specials and more coming your way!” StoryBots said on the micro-blogging platform.

This is the second content company acquisition by the streaming giant. In 2017, Netflix had acquired comics publisher Millarworld. It had also bought ABQ Studios last year.

While speaking about the company’s plans at M&E conclave APOS 2019 last month, Netflix VP original animation Melissa Cobb had said that the top-most priority for the internet entertainment platform is to create safe content for kids.

She further stated that the focus in thinking about the preschool audience is not only about what’s appropriate for them developmentally it is also about what Netflix can bring to their development.

“So there’s a lot of social and emotional education. And then we’re also thinking about how kids develop over time, and we make sure there’s a range of content for every age. About 75 percent of the kids’ and family content we make is animated,” she said.


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