NBA schedules a weekly game for live primetime broadcast in India for second consecutive season
MUMBAI: For the second consecutive season, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday evening on Sony Pictures Networks India’s (SPNI) Sony Ten 1. This builds on the league’s NBA Primetime Sundays campaign, a weekly live game on Sunday evenings in Africa, Europe and the Middle East.
The five weekly primetime games airing from 10th March till 7th April in India will feature some of the most popular teams in the league including the L.A. Lakers, Milwaukee Bucks and Toronto Raptors.
In conjunction with the primetime games, the NBA has launched a video/campaign which highlights the differences of watching and enjoying the game in the morning and at prime-time.
The film features the journey of a fan who usually starts off watching the game alone on his couch with a cup of coffee however during NBA Primetime Sundays, given the evening time band, his experience of watching the game changes where he is seen in his stylish sneakers and apparel, cheering for his teams with friends at a local bar. The video captures the joy of a fan being able to watch NBA Games at primetime along with game highlights from the season.
The NBA and sports cluster of SPN will continue customized, local live NBA wraparound show ‘NBA Primetime Sunday’ before and after the prime time games to bring viewers closer to the game. The program will be hosted by a panel of basketball experts that will provide analysis and insight on all the latest NBA news.
In India, more than 120 million viewers tuned-in to NBA programming over the course of the 2017-18 NBA season and more than 3.9 million viewers tuned-in to the 2018 NBA Sunday games.