NBA India forms marketing partnership with McDonald’s
MUMBAI: The National Basketball Association (NBA) India and McDonald’s has formed a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.
From 14 November till 12 December, McDonald’s will give away an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant in the West and South region while stocks last. McDonald’s will also introduce NBA Zones in more than 30 outlets, providing fans the chance to experience the atmosphere of being at an NBA game through a range of interactive experiences.
“We at McDonald’s believe that playing sport is crucial to the overall development of children. Globally McDonald’s is associated with various sports and this Children’s day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories,” said McDonald’s India SVP of Strategy, Innovation, and Capability Seema Arora Nambiar.
“We are excited to partner with a global iconic brand like McDonald’s. This campaign with McDonald’s is a perfect way for us to deliver new and engaging NBA experiences to our fans,” said NBA India MD Yannick Colaco.
McDonald’s in India aims to convey the message of encouraging kids to be more active and participate in sports. The family meal was created with McDonald’s core values of sharing in mind and consists of a Burger, Naan, Rice Bowl, French Fries, Potato Wedges, two servings of Coke, as well as a Dessert.