Nazara launches second mobile cricket game with RCB
MUMBAI: Nazara Technologies and Royal Challengers Sports have come together to launch their second mobile cricket game RCB Epic Cricket. RCB Epic Cricket is a 3D realistic and simulative game for fans featuring the multiplayer mode that allows users to play versus other players across India. In this game, play as Virat Kohli, AB de Villiers along with team sensation Sarfaraz Khan and rule the pitch.
Nazara has exclusive mobile gaming rights for a multiyear partnership with Royal Challengers Bangalore to license the intellectual property for curation of freemium games. HP (Hewlett-Packard) has come on board as the title sponsor for the official game, RCB Epic Cricket. It has been integrated in the game in the form of jersey branding, billboards, real estate branding, user interface branding and much more. HP is one of the key sponsor brands for RCB for the 11th edition of T20 Season.
Last year, the RCB Star Cricket game rose quickly through the charts and had even reached the No.1 top free games spot on Google Play within few days of its launch. While the peak engagement was during T20, more than 54% of the engagement happened post the T20 season during the rest of the year.
Royal Challengers Bangalore Chairman Amrit Thomas said “Over years, RCB has become more a lifestyle brand than just a cricket team. RCB has immensely transcended the experience of fan engagement. Fans connect with the team across multiple touch points on digital platforms. We strive to give them a seamless and more personalized experience for the love and support they have shown for the team.”
Nazara Games CEO Manish Agarwal said, “We are thrilled to announce the launch of our new multiplayer game RCB Epic Cricket with Royal Challengers Bangalore. It feels great to work with a team which is always eager to push new boundaries whether it is “play along “ aspect within the stadium or hall of fame on social media.”
He further added, “RCB fans are in for a treat this year with exciting merchandise to be won within the multiplayer launched in the game. We have also printed a QR code on all the tickets sold at the RCB stadium for them to have an interactive experience while watching the game.”