National Geographic Tamil, Telugu to launch on 20 June
MUMBAI: Star India is all set to launch National Geographic Tamil and National Geographic Telugu on 20th June. Both the channels have an MRP of Rs 2 each.
The two channels will replace Nat Geo People HD and Nat Geo Music HD, which are being discontinued from the same date.
For the record, National Geographic People HD is focused on people and cultures. National Geographic Music HD, as the name suggests, focusses on music. In 2015, NGC Network India had stopped the standard definition feeds of these two channels and made them available in HD.
The launch of National Geographic Tamil and National Geographic Telugu will mark the expansion of the National Geographic in the regional language space.
Currently, Discovery Communications India is the only player in the infotainment space to have a dedicated regional channel in Discovery Tamil which was launched in 2011. Since then the broadcaster has not made further moves in terms of separate regional channels for other brands like Animal Planet.
AETN18, the 51:49 JV between TV18 and A+E Networks, is planning to launch History TV18 Tamil. In 2017, it had received the permission from the MIB to launch History TV18 Tamil. Most infotainment players are addressing regional markets through audio language feeds.