Natak Pictures releases short film ‘Prime Time’ on YouTube

MUMBAI: The Delhi-based film studio Natak Pictures has released a short film ‘Prime Time’ on YouTube this month. The short-film touching upon the damage irresponsible media reporting can cause.

Revolving around the ill-effects of sensationalized news shown during the prime time on TV news channels, the film re-iterates the basics of news reporting. Just like other short films created by the channel, Prime Time, Natak’s tenth short is a small-budget film designed to subtly convey a strong social message; this time to the India media #ReportResponsibly.

Commenting on the release of the film, film Writer and Director Rahul Bhatanagar said, “The idea behind ‘Prime Time’ was to harp on the important role Media plays in today’s time. In a democracy like ours, I believe, Media evidently and rightly has the power to seed, shape and mould perceptions. But as goes the popular words of wisdom ‘With power comes responsibility’, and in the case of media, where one wrong report or even a statement can mislead a large population and in some cases have devastating repercussions, the responsibility is multi-fold. The film is aimed at sending out a message to all the media houses to utilise their power – the freedom of bringing out truth, RESPONSIBLY”.

The film entails an over-night flip in the life of young working girl introduced by the misleading ‘prime time’ news. The role of the working girl, the protagonist, has been played by Radha Bhatt, a popular actor from the TV serial industry.