MyTeam11 unleashes TV campaign across 25 channels
MUMBAI: India’s leading fantasy sports website MyTeam11 has entered into a collaboration with 25 TV channels across the music, news, sports and knowledge sharing genres among others, in a massive campaign targeting the upcoming T20 and World Cup cricket season.
MyTeam11, who have popular former India cricketer Virender Sehwag as their brand ambassador, has a user base of around 10 million+ active users and offers fantasy cricket, fantasy football, fantasy volleyball, and fantasy kabaddi in two formats, namely the “Safe Play” & the “Regular Play,” being the only platform to offer multiple playing options to its users.
A significant number of regional channels have also been collaborated with under the aegis of this association, so as to maximize the reach and offer a familiar feel to the audience by offering them information in their native languages.
Commenting on the development, MyTeam11 CEO and co-founder Vinit Godara said, “We are planning to become the leading brand in the world of fantasy sports, and the upcoming cricket season involving T20 leagues and the ICC cricket world cup seems to be the right fit for our plans. With this collaboration we want to reach out to people in every nook-and-corner of the country and encourage them to use their talent, skills & knowledge of the game to earn while enjoying their favourite sport.”
Prior to this collaboration, MyTeam11 had signed some noteworthy deals with various sporting properties like the RuPay Pro Volleyball League, Karnataka Premier League and others as their “Official Fantasy Partner.”
These associations become pertinent in their attempt to outgrow as an organization and target people who are not much familiar with the concept of fantasy sports. In the words of the company leaders, they are presently targeting on reaching the remote locations of India, spreading the word regarding fantasy sports.
MyTeam11 had also previously partnered with DSport, a premium sports channel of Discovery Communications, as “Official Broadcasting Partner” for the India-Australia series and as ‘Broadcast Co-presenting Partners’ of the Bangladesh Premier League. They had also inked a deal with DD Sports for the India-New Zealand T20 series held recently.