MyTeam11 picks up tender document for BCCI title sponsorship rights
MUMBAI: Fantasy sports website MyTeam11 has picked up the bid documents for the four-year BCCI title sponsorship rights. As part of its brand-building exercise, the platform is aiming to acquire the title sponsorship rights of all BCCI organised domestic and international games in India.
The winner to the title sponsorship rights become the title sponsor of any domestic series/events organised, managed and administered by BCCI and played in India, between 1st September 2019 and 31st March 2023.
MyTeam11 said that it is the title sponsors of the India-West Indies series currently being played in the Caribbean. The series was rechristened as ‘MyTeam11 International Series’ as a result of the partnership.
MyTeam11 CEO Vinit Godara said, “Our recent association as title sponsor for the India v West Indies Series was greatly appreciated by our users particularly the cricket fanatics. Based on the kind of response we received from our users, we are now planning to take the next step by becoming the title sponsors of BCCI’s Domestic Series/ Events. We believe that this association will help us achieve new horizons and further expand our reach.”
MyTeam11 COO Sanjit Sihag said, “MyTeam11 always strives to bring something new to its users, and our aim to become the title sponsors of BCCI is part of that commitment. By grabbing this opportunity, MyTeam11 plans to become the first ever fantasy sports platform to become the Title Sponsors of BCCI.”
In the past, Myteam11 had signed some other deals with various sporting properties like the RuPay Pro Volleyball League, Karnataka Premier League, and others as their “Official Fantasy Partner” and had also collaborated with over 25 TV channels including movies, music, sports, education, and regional channels so as to reach people residing in every nook and corner of the country, ahead of the upcoming cricket season of T20 & World cup. My Team11 has also been the On-Air partners for the Tamilnadu Premier League, Pakistan Super League and the Bangladesh Premier League as well.