Myleeta Aga decides to leave BBC Studios after nearly a decade
MUMBAI: BBC Studios Acting EVP Asia Myleeta Aga has called it quits after nearly a decade with BBC Worldwide. She is with the organisation till mid-October.
Aga was earlier the SVP and General Manager, South East Asia and India. She got the additional responsibility of helping BBC Studios’ South-East Asia business in 2017. She was also the SVP & GM India, Asia Content Lead since November 2009.
She was responsible for all BBC Worldwide’s businesses in India including, Production, TV Sales, BBC Global News Distribution, Consumer Products and Digital. She also oversaw content across Asia and was part of the BBC Worldwide Asia Executive Management Board.
Aga’s decision to quit BBC Studios comes at a time when the organisation has brought its Asia and Australia and New Zealand regions together to create a newly formed Asia-Pacific (APAC) regional business comprising its international sales and distribution business.
Following Aga’s departure, Jon Penn has been appointed as the Executive Vice President, APAC of BBC Studios.
Under Aga’s leadership, BBC grew its business in the country in terms of producing local shows and formats and also licensing English shows to broadcasters like Zee Café, AXN.
Last year, BBC Studios had done a deal with Applause Entertainment to produce local versions of shows including ‘The Office’. What helped Aga sell more formats was the OTT boom. On the content licensing front one of the key deals done was with Zee Café for the BBC First block. This showcases premium BBC dramas. BBC also has deals with OTT players like Amazon.
Its on-demand service iPlayer has not launched in the country and for Aga, it was a question of what made better business sense – launch one’s own OTT service or licence content in a booming OTT environment.
In an interview with TelevisionPost.com, she had noted that BBC Worldwide merging with BBC Studios to create one entity strengthened the India operations. The aim of BBC Studios she explained was to bring together a production business, a content sales business, the portfolio of brands, and a network of premium indie partners to create and export quality British programmes.
Shows that BBC Studios produces include ‘Elevator Pitch’ for MTV, ‘Zindagi U-turn’ for Zing, branded content ‘Castrol Garage Guru – The Super Mechanic Show’ for Zee Anmol and ‘Shriman Shrimati’ for Sony Sab.
One notable thing that happened during her tenure was the launch of Sony BBC Earth which is a JV with Sony Pictures Networks India (SPNI) and has shows like ‘Dynasties’, ‘Trust Me I’m a Doctor’ and the second season of ‘Blue Planet’. She had also said that the company was looking at partnerships for CBeebies.
BBC Studios had recently roped in Sameer Gogate as business head for India. The aim is to use his expertise to grow presence in the scripted and branded content space.