MY FM launches new show ‘Cheers’ in prime time slot
MUMBAI: India’s leading FM station MY FM has launched its show ‘Cheers’ on 18th March. ‘Cheers’ is a well segmented show with fine music, conversations and an on-air friend, which is aired from Monday to Friday at 9 pm.
The ‘Cheers’ show featuring non-cliché on air friend ‘Dev’ will treat the listeners with helping people deal with challenges, insecurities & complex human relations & situations thrown by life. Be it relationship conflicts, professional issues or personal problems, ‘Dev’ will give a unique perspective on it all.
The double dose of entertainment will reflect in the way he speaks to the callers, shares anecdotes or the brief interactions with his secretary and secret admirer Rina.
MY FM Business Head Rahul Namjoshi said, “At MY FM our endeavor is to create meaningful and unique content. The exclusive prime time show “Cheers with Engineer Dev” will be the voice of the millennial, he will bring alive that enigmatic nature of the city, engaging listeners which will uplift their mood, tickle and serenade them. We are sure that this show will redefine the evening prime time slot.”
Adding to that MY FM National Programming head Vinay Manek stated, “The exceptional mix of edgy wit, positivity, breaking the clutter, and a whole lot of ‘Cheers’ will make listeners forget about the worries & bring a smile on their face. MY FM hopes to keep its listeners entertained with more innovative ways that add to the glorious legacy of radio. We are excited to announce that there hasn’t been an evening show like this across any media. Hosted by Engineer Dev, the character has gone through multiple life stages and is high on life. An eternal romantic, he is a music lover, story teller and a poet by heart.”