MY FM launches comic character ‘Chingum Boy’ in new markets
MUMBAI: MY FM has launched its comic character ‘Chingum Boy’ in new markets like Bikaner, Hissar, Karnal, Aurangabad, Nasik, Jalgaon, Solapur, Sangli, Dhule, Akola, Nanded and Ahemadnagar.
The ‘Chingum Boy’ will entertain the listeners with his witty and hilarious takes on different instances and give MY FM listeners a reason to smile. With Chingum boy around, MY FM aims to provide its listeners a break from the regular monotony of life and give them a new dose of amusement.
Commenting on the initiative, MY FM business head Rahul Namjoshi said, “Chingum Boy is tried and tested the concept, it was a runaway success in our old markets. Looking at the success we now plan to launch it in the new markets. I am sure this naughty kid will spread laughter riot in these cities too”
Echoing similar sentiments, MY FM National Programming Head Vinay Manek remarked, “Chingum Boy symbolises that affable kid we all have, within us. He is sweet, innocent but with a streak of mischief and we are guilty of curbing it for varied reasons. MY FM encourages true spirit of ‘Jiyo Dil Se’ to unleash that kid. With ‘Chingum Boy’, our listeners will get an opportunity to play along and chuckle with the most beloved brat on the radio.”