MX Player plans to launch 20 new original shows by March 2020
MUMBAI: OTT platform MX Player has announced 20 new originals by March 2020, making it 35 originals for the platform by the end of the business year.
The platform claims to have over one billion app downloads, 175 million monthly active users. The platform added that it has 1,50,000 hours of ‘Everytainment’ including content from their partners like SonyLIV, Applause, HoiChoi, SunNxt, TVF, Radio Mirchi, Dice Media and Arre amongst others.
MX Player CEO Karan Bedi said, “To bring alive our next slate of amazing originals, we have collaborated with writers and directors par excellence, a stellar talent pool of superlative performers and stories which are a class apart! With our scale and penetration that is unparalleled in India, we truly have succeeded in building an entertainment ecosystem with widespread appeal.”
This November, fans will be treated to a musical extravaganza with the launch of ‘Times of Music’ which features the who’s who of the music world as a part of the show – including Vishal-Shekhar, Bappi Lahiri, Salim-Sulaiman, Pyarelal-ji, Amit Trivedi, Rajesh Roshan, Agnee, Euphoria, Indian Ocean, Shantanu Moitra and Amaal Malik just to name a few. In this series heroes each episode features two legends – veteran composers and new age artistes – performing their renditions of each other’s most celebrated songs.
An ode to Indian weddings and the shaadi season is an MX Original Series ‘Shaadi Fit’ that traces the journey of 4 young couples who are put through an intensive journey to turn into the best shape of their lives physically, mentally and emotionally for their wedding day.
Investing in regional content across genres and languages, MX Player adds ‘Ek Thi Begum’ and ‘Samantar’ to its Marathi slate. The former is a revenge drama where a woman, pushed to the brink emerges as a dominant force to avenge her lost husband while ‘Samantar’ Marathi cinema actor Swapnil Joshi in the lead. The brand is also dabbling with two Bhojpuri shows – ‘Madhuri Talkies’ and ‘Runaway Lugaai’, while the Tamil slate brings a series by the director – Gautham Vasudev Menon called ‘Queen’.
‘Call it Magic’ is a crime thriller which stars performers like Ranvir Shorey, Akshay Oberoi, Shweta Basu Prasad and Mrinmayee Godbole as the leads and its next is a relationship drama about love in your 20s, 40s, and 60s. It is called ‘Pawan and Pooja’ and features an ensemble cast including Mahesh Manjrekar, Deepti Naval, Gul Panag, and Sharman Joshi among others.