MX Player launches content initiatives around elections
MUMBAI: With the election fever at its peak, video streaming platform MX Player has added election-related content to entertain and educate its 75 million daily active users. A mother campaign binding all the new offerings related to the election from MX Player was recently launched. It positions the Indian elections as the biggest theatrical drama in the world.
The campaign film aims to encapsulate the frenzy of the election period and invites viewers to watch how the election pans out like a theatrical event on the national stage, where different people play different characters, have a grand plot and multiple sub-plots and where the audience cheers and boos them – effectively participating in what is the Great Indian Political Theatre.
The 65-second TVC equates the polls to large-scale production with all its frills – be it the protagonists getting ready to shine in the limelight or to all the backend drama that go towards making this mammoth task work. The acclaimed actor Vijay Raaz has lent his voice to the narrative, bringing to life a rather raw and rustic film with a satirical view on the polls that aims to strike a humorous chord with the viewers.
MX Player CEO Karan Bedi said, “The biggest electorate in the world is ready to cast its vote with the Indian General Elections of 2019. The number of voters has gone up by more than 5 times since the first general election was held and this year promises to see an increased voter turnout. Given the current election euphoria in the nation and staying true to our promise of Jaisa Mann, Waisa Manoranjan, we have decided to bring viewers #ElectionsOnMx. This is our strikingly different take on elections, with a focus on the drama that is the great Indian Political Theatre as opposed to plain news, because at MX Player, it’s not just about entertainment but everytainment.”
Comedy In Elections with ‘Kiski Sarkar’ streaming every Monday to Friday at 7 pm, starting 15th April. This is a satirical series with a comic view on political news, hosted by stand up artists – Anirban Dasgupta, Saurab Mehta, Prashasti Singh, Rahul Subramanian, Kumar Varun, Rahul Dua, and Nishant Suri. The show aims to lace the hard truth in tongue in cheek humor with 5 segments and a total of 30 episodes that span six weeks.
Live Debate On Elections with ‘Sawaal Vote Ka’ streams every day at 7.30 pm. This is a live debate format that pits the common man against the local representative of different political parties in their constituency. Never before has the local public been presented with an opportunity to ask hard-hitting questions and demand instant answers. This 30-minute live multiparty debate covers 45 different constituencies across various Hindi Speaking Markets with a new constituency being telecast each day. It encapsulates the basic truth of politics – that all politics is local. Unemployment, poverty, scams, corruption – the show covers specific local as well as national issues with candidates from various parties battling it out to win the vote of the community.
This election season, MXPlayer brings 76 news channels that one can stream live in either Hindi, English or a regional language of one’s choice. The local channels will provide the audience with coverage of their area and issues that matter to them. The platform hosts networks such as AajTak, India TV, Times Now, Mirror Now, ET Now, DD News, Tez, News Nation, RSTV, Loksabha TV and Raj News amongst others – keeping viewers abreast with the latest news and updates while on the go anytime, anywhere.