MX Player forays into branded content with ‘Love Ok Please’
MUMBAI: Over the top (OTT) platform MX Player has forayed into branded content with its latest MX Original Series – ‘Love Ok Please’, powered by Too Yumm!. Hosted by Karan Wahi, this 12-episode travel reality show explores the possibility of love on the road when eight single and ready to mingle travel enthusiasts embark on a 10-day trip across Himachal Pradesh. And that’s when dating takes a U -turn!
With love whilst travelling at the forefront, Too Yumm! is a snack brand that fit the bill as a seamless product integration since it’s easy to eat and small enough to carry along with you. What’s more – it’s a healthier option to munch on since they provide a range of baked chips in multiple flavours that are low on calories and therefore appeal to consumers across segments.
MX Player head of revenue Viraj Jit Singh said, “MX Player hosts a varied mix of content across formats and genres that caters to 75 million daily active users, thereby making it a lucrative platform for advertisers and brands. We are constantly looking at integrations that suit the content offerings we have which is relevant for both, us and the brand. ‘Love Ok Please’ is a show based on love standing the test of travel and no journey is complete without having some quick munching options along the way. Therefore, this association with Too Yumm! was an ideal fit and we are delighted to have them on-board as our partner for this journey.”
RP Sanjiv Goenka Group FMCG CMO Anupam Bokey said, “Too Yumm! has a stated purpose of liberating the Indian youth of unhealthy snacks. The brand is a new age snacks brands where all products are ‘baked not fried, high on taste and available in more than 25 different flavours! So, you will always have something new and exciting to keep you company. During travel and exploration, we usually prefer being accompanied with bingeing snacks and Too Yumm! would be your best travel buddy! The audience for Love OK Please matches our consumer profile hence, it is the perfect fit.”
‘Love Ok Please’ streams in two parts, the first six episodes drop on 25 March and the second bunch of six episodes drop one week later on 1 April.