MX Player amps up its regional content slate with three love stories
MUMBAI: Recognising the under-served audiences in Tier II/ Tier III cities and their need for differentiated content, OTT platform MX Player has amped up its regional slate with three language web series’. These three MX Exclusive Series & Mirchi Play Originals bring viewers love stories in Marathi, Tamil and Gujarati.
There is the six episodic Marathi web series – ‘Aani Kay Hava’ that is directed by Varun Narvekar of Muramba fame and stars real-life couple Priya Bapat and Umesh Kamat in the lead. It went live on 16 July and has been receiving a great response from audiences for the sweet narrative and the duo’s chemistry.
With Tamil web series ‘Kalyanam Conditions Apply 2.0’ –Mirchi Senthil and his wife Sreeja bring the six-episode version of what marriage actually entails because even holy matrimony, like all other important life decisions, come with that little asterisk that says conditions apply. The series is streaming.
Meanwhile Gujarati rom-com ‘Do Not Disturb’ follows the conversations that flow in the bedroom of a modern couple essayed by Manasi Parekh Gohil and Malhar Thakar that is directed by Sandeep Patel of Love Ni Bhavai acclaim and penned by writers Mitai Shukla and Nehal Bakshi. The series is also streaming for free.
MX Player CEO Karan Bedi said, “One of our key propositions for the year is to have a sharply segmented demographic focus so that viewers can consume entertainment in a language of their choice. I believe viewers of regional content will only continue to grow and as content creators – we must increasingly cater to this TG.”