MX Player adds IN10 Media’s two channels to its live TV roster
MUMBAI: OTT platform MX Player has entered into a two-channel partnership with IN10 Media Network for its infotainment channel Epic and 24-hour free-to-air music channel ShowBox. The partnership gives the MX Player user access to 24×7 live-streaming of EPIC and ShowBox’s content anytime, anywhere.
The app will stream music content from ShowBox in Hindi, Punjabi and Haryanvi along with a range of innovative programming revolving around local music and independent musicians. Additionally, viewers can also enjoy curated music videos featuring well-known artists for all kinds of moods. With its brand proposition of ‘Apna Music Apna Swag’, Showbox celebrates India’s musical swag with a range of innovative programming content.
Along with music, MX Player’s large audience base of 75 million Daily Active Users will now also get access to Epic’s premium library of high-quality, India-centric content across mythology, food, travel, sports, and wildlife including new shows like Regiment Diaries, Tyohaar Ki Thaali, Raja Rasoi Aur Andaaz Anokha, Umeed India, and more.
MX Player head acquisitions Mansi Shrivastav said, “We strive to offer viewers compelling content across varied genres, languages, and formats. The association with Epic Channel and ShowBox strengthens our existing library of content and is sure to appeal to diverse audience preferences across urban and rural India.”
IN10 is at its heart a content engine, constantly endeavoring to cultivate and nurture an environment that provides for the development of great content – right from the germination of the idea-seed, to its flowering. IN10 Media covers every aspect of the content life-cycle across platforms, with its brands like Epic TV, Epic On, Juggernaut Productions, ShowBox, and DocuBay.
Epic and ShowBox Head Syndication & Acquisitions Adita Jain said, “ShowBox and Epic are two very unique offerings, each with a very well defined content proposition. The association is another step towards our focused endeavour to explore opportunities and expand our content footprint both nationally and globally.”