‘MTV Unplugged’ to have unique acts as its theme for eighth season
MUMBAI: Youth GEC MTV’s music property ‘MTV Unplugged’ will return for its eighth edition from 26th January at 8 pm. The theme for the eighth season is ‘Unique Acts’ where every artist will create a set which is unlike any other done by her/him. The audience will see musicians performing unplugged renditions of their popular songs that have captured the hearts of audiences all over for legions of fans.
MTV Unplugged 8 will have artists like Sonu Nigam, Diljit Dosanjh, Guru Randhawa, Rekha Bhardwaj, the Kakkar sisters, Jonita Gandhi, Amit Mishra, Dhvani Bhanushali, Shahid Mallya, Bhuvan Bham, Arjun Kanungo and many others serenading their way into our hearts.
Launching the eighth season of MTV’s musical property, Viacom18 Head, Youth, Music and English Entertainment Ferzad Palia said, “With Royal Stag Barrel Select MTV Unplugged, we have been successful in curating a musical experience that connects with India’s music-loving youth. The last 3 seasons of the show garnered about 100 million TV views in India, a testament to the show’s resonance with its audience. In Royal Stag Barrel Select, we have found a partner that has been by our side for 7 seasons in a row and has supported us in creating a unique musical experience. With artist such as Sonu Nigam, Rekha Bhardwaj, Guru Randhawa, Neeti Mohan, Diljit Dosanjh, amongst others, we have a platform for music lovers of varied genres.”
Post seven seasons, MTV’s partnership with Royal Stag Barrel Select steps into the eighth year to launch the new season of this cult music show. To give it a momentous start, the channel is rolling out a 360-degree integrated campaign including radio, print, digital, cinema and brand associations. Over the years, MTV Unplugged has secured a forte in offering innovative musical formats to the audience and celebrating music in its rawest ever. From Guru Randhawa’s stripped-down acoustic version to Rekha Bhardwaj’s tribute to Gulzar, this eighth season promises to raise the bar higher.
Commenting on Royal Stag Barrel Select MTV Unplugged Season 8, Pernod Ricard India chief marketing officer Kartik Mohindra said, “Royal Stag Barrel Select MTV Unplugged has become the symbol of perfection and we are proud to have raised the bar with each season. This season too, we extend this perfect stage to celebrated musicians who will explore music in its purest form. We are delighted to extend our long-standing association with MTV and hope to continue enthralling the Indian audience and bring alive the brand’s philosophy of “Make it Perfect” in every way.”
Since inception, Royal Stag Barrel Select MTV Unplugged has given music in its purest form to the audience. Having given the country some of the best music, the latest season of Royal Stag Barrel Select MTV Unplugged will take perfection a notch higher featuring a unique and beautiful confluence of soul-stirring vocals and interesting musical arrangements in their purest form because ‘Pure is perfect’.
Musical perfectionists such as Diljit Dosanjh, Guru Randhawa, Benny Dayal, Jonita Gandhi, Shahid Malaya, Sonu Nigam who have successfully distinguished themselves with their unique voice will be seen performing favorite songs unplugged at season 8 of Royal Stag Barrel Select MTV Unplugged.