MRUC invites proposals from tech cos to develop its own UI

MUMBAI: In a bid to provide an enhanced user experience to all its subscribers, the Media Research Users Council (MRUC) is inviting technology solutions companies to help develop a strong multidimensional User Interface that will enable users to not only access the IRS data, but also any future studies, on a single platform.

Over the years, MRUC has heard feedback from its subscribers on various features that would add value for users, and to provide a user-friendly tool for deriving maximum value from the IRS Reports. By developing and owning its own UI, MRUC will have the flexibility of adding new modules and integrating different data sets as and when required.

This is another step taken by MRUC towards strengthening its position as an industry body, committed to producing and providing robust Media research that serves the industry’s needs.