MNX launches interactive initiative ‘MNX Super League’ on TV
MUMBAI: In order to capitalise on the on-going cricket season English movie channel MNX has launched ‘MNX Super League’ weeknights at 11 pm. It brings the best of sports and films with an aim to up the entertainment quotient. MNX, the new age Hollywood channel for Young India from Times Network, is also gratifying viewers with an opportunity to watch sports stars live.
‘MNX Super League’, a property that originated as an on-ground activation at Goafest 2018 grabbed the attention of all participants as it engaged them in a memorable turf cricket experience. The first to take a shot at this experience was none other than the cricketing legend, Jonty Rhodes.
As the channel steers the property to television, MNX is running a ‘Watch and Win on-air Contest’, till 31 May, where the viewers have to tune in to MNX weeknights (Mon-Fri) at 11 pm and give a missed call on the number that flashes on the screen to participate in the contest. The right answer will give audiences an opportunity to watch their favourite sports stars live. MNX will be giving out Book My Show gift cards worth Rs. 5000 every day to winners which can be redeemed for any of the offerings of the portal including cricketing or sporting events.
Taking it beyond on-ground and TV by adding a dash of Xtreme gameplay to the digital leg of this property is the launch of the MNX Super League Chatbot on Facebook. Jointly conceived by the MNX team and Carpe Diem Social Media Solutions, the bot is aimed at offering an immersive gaming experience while promoting on-air tune-ins for the property. This Artificial Intelligence Chatbot is a unique concept that is aimed at bringing back nostalgia associated with cricket. It adds to the layers of Xcitement by bringing witty characters like NavBot Singh Chatstri and some hard-hitting sledging, in addition to fun interactive games. Viewers can win goodies and merchandise by interacting with the Bot and playing interactive games live on MNX’s Facebook page from last week of April.