MMA launches comprehensive central resource hub for marketing, media, tech industry

MUMBAI: Building on the MMA’s core DNA of helping, supporting and connecting brands, media companies, tech enablers, and agencies, today the global trade group launched the most comprehensive central resource for information on the coronavirus pandemic, as well as guidance for brands on how to navigate marketing during the worldwide crisis.

With information constantly being curated and uploaded in real-time, the hub is searchable by the different regions the MMA serves (North America, APAC, EMEA, and LATAM), and includes 1) an aggregation of critical information on COVID-19’s impact around the world, 2) tools and tips for managing teams remotely, crisis guidance as well as programs to support small businesses, 3) marketing and advertising best practices, and current consumer trends and insights to help brand members make more informed decisions, and 4) some light moments with staff, picks on the humorous videos and memes circulating.

“MMA strives to equip marketers even during a disruptive phase like COVID-19. It has always been our endeavour to keep marketers abreast of all that’s been transpiring when it comes to marketing best practices and guidelines across the globe. There’s been a deluge of news and information across the globe on the pandemic. This platform helps in sieving what’s most relevant to marketers and helps in curating the how best to deal with a pandemic when it comes to being a marketer,” said MMA India Country Head Moneka Khurana.