Mirror Now launches election special initiative #GetInked
MUMBAI: English news channel Mirror Now has launched #GetInked, an election special initiative educating the citizens on the importance of voting to assert their responsibilities as a citizen.
Condemning the indifference and talked about the futility of things people normally use as means of outburst and dissent and still refrain from voting, #GetInked propagates the message ‘Vote before you speak’ encouraging citizens to vote and be a part of the change they envision for the nation.
Combatting voter’s apathy, Mirror Now’s voter awareness initiative, #GetInked comes at a time when the country prepares to make a crucial decision, where every single vote matters to select a befitting Government for the nation. Executed through a series of interactive and engaging initiatives on digital assets, the compelling campaign has created a wave of conversations and deep consideration towards voting.
As a part of #GetInked campaign, Mirror Now created a series of informative digital short films that highlights the significance of each vote featuring real-life stories and insights from 2008 Rajasthan Assembly elections and Madhya Pradesh Legislative Assembly elections in 2008, where a single vote changed the fates of the constituencies to the inspirational stories of lone voters from Hayuliang Assembly constituency & the territory of Asiatic Lions, in the Gir Forest of Gujarat.
Evangelising the importance of voting ahead of polling concurring with long weekends, with #StayBack2GetInked an extension of #GetInked campaign, Mirror Now tackles people’s outlook to refrain from voting and their preference to indulge in other leisure activities on long weekends by urging citizens to take up voting as their highest priority.
Mirror Now emphasised the message of #StayBack2GetInked through various content formats & platforms which includes- The Weekend Plan & The Vote Raps: Reckoning the voter indifference, Mirror Now has partnered with RVCJ media and Being Indian to roll out curated films, The Weekend Plan and The Vote Raps respectively across Mirror Now’s digital assets.
Highlighting the slice of real life scenarios with relatable characters and differentiated treatment to assert the significance of voting, the films establish that even long holidays shouldn’t be a reason to not vote. The thought-provoking videos leave a strong and lasting message on the importance of a citizen’s duty to vote, appeals to the masses as well as the first time and young voters.
Led by Mirror Now team, a series of video message in English, Hindi, Kannada, Marathi, Assamese, Bengali, and Konkani was created to appeal and exemplify the importance of voting as a National Agenda.
With an aim to engage and interact with the public, Mirror Now created a contest on Facebook and Twitter, asking people to share how would they convince someone who is going on a long weekend, instead of voting.
To be contextual and to be present where people are most likely to search for a getaway, Mirror Now partnered with Tripoto and LBB to urge citizens to step out and GetInked at their nearest poll through curating content to choose voting as one of the top 5 things to do over the weekend.