MipTV 2019 introduces buyers exchange platform

MUMBAI: MipTV, the international market for content development and distribution will now have a buyers exchange platform. The event takes place in Cannes, France from 8-11 April 2019.

The MIP Buyers Exchange is a new curated programme to provide exhibitors with additional pre-scheduled buyer meetings according to their specific needs. This online service has been designed to complement existing schedules with additional recommended one-on-one meetings to discover and connect with a selection of qualified buyers based on pre-determined preferences.

This new service the company said is being met with great enthusiasm and over 160 exhibitors have already signed up. MipTV exhibitors to-date include Zee, A+E Networks, All3Media International, Beta Film, Canal+ Group, Keshet International, Lionsgate Entertainment, NBCUniversal Intertaional, NHK Enterprises, Viacom International Studios and Warner Bros. International Television Distribution.

“The MIP Buyers Exchange has been developed to complement exhibitors’ schedules with additional targeted one-on-one meetings. This accelerates the process of making new contacts from different countries and genres in a fast-changing industry. Pre-arranged agendas are an integral part of Reed Midem’s regional content events, MIP Cancun for Latam and MIP China in Hangzhou, and have proved very popular and effective,” said director of TV at Reed Midem Laurine Garaude.

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