Mindshare scores at Goafest Abbys 2019 with 14 awards including three Golds

MUMBAI: Mindshare at the Goafest Abby Awards 2019 brought home a haul of four gold, six silver and four bronze across clients and categories scoring 84 points.

The awards won demonstrated power of Data, Digital and Content coming together said Mindshare. The agency won Gold for 1) Close Up’s ‘Basant Loves Nidhi’ – In order to bring alive its proposition of ‘Breaking Barriers’ in a romantic relationship, Close Up created fictional characters ‘Basant and Nidhi’ and a quest to finding who they are.

Brooke Bond’s ‘Bringing two rival nations together over a different cup’ – Brooke Bond Red Label got together Amir Sohail and Venkatesh Prasad during Asia Cup Final who had etched their names in cricketing rivalry 22 years ago to relive their experience, however this time the feeling was of friendship and camaraderie, both sipping tea, but from a different cup.

Lifebuoy’s ‘Adaptive Data Lighthouse’ – A data led infection alert system using a contextual audio communication to help Lifebuoy proactively alert rural consumers about the prevalent disease in their village and educate these vulnerable people on the importance of hand washing with soap as the single most cost-effective preventive measure.

Aditya Birla Capital’s ‘Waterfall targeting’ – Waterfall Targeting was the use of exhaustive social listening that was translated into bespoke branded content with real-life video stories that the agency said were so highly personalised, it made users feel that it was like their own dreams and aspirations, that someone else has managed to achieve with mindful money planning.

Mindshare South Asia CEO MA Parthasarathy said, “These awards are a testimony to Mindshare’s sustained focus on innovative solutions. We strive to deliver ground-breaking narratives for our clients. We are happy that our efforts are recognised and appreciated. We are incredibly proud of the talent at Mindshare that made this happen.”

Mindshare South Asia COO Amin Lakhani commented on the win, “These awards boost our enthusiasm and we strive to push our bounds with every campaign for each of our client. We would also like to congratulate all our clients as this victory is a reflection of the innovation they invest and believe in.”

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