Mindshare elevates Amin Lakhani, Anita Kotwani as part of restructuring exercise

MUMBAI: GroupM-owned media agency Mindshare has restructured with key elevations and appointments. The agency said that the restructuring mirrors its ambition to become collaborative in client success and navigate their marketing agenda with intelligence and agility.

Amin Lakhani, who has been spearheading Mindshare Fulcrum, has been elevated as President, Client Leadership, Mindshare India. In his new role, Amin will be responsible to further strengthen client relationships and drive client growth in a cross-media market.

He will manage core client capabilities across all offices in the country. During his 14 years at GroupM and Mindshare, Amin has grown from strength to strength and will continue to be a key growth contributor in the new role.

Mindshare West leader Anita Kotwani has been promoted to Senior Vice President, New Business responsible for new business development across the market. In addition to this, she will also drive Horizontality, and work closely with the larger marketing ecosystem. At Mindshare West, Kotwani ensured the growth of all business teams in the region.

As Amin transitions into his new role, Premjeet Sodhi will join Mindshare South Asia as Senior Vice President, Mindshare Fulcrum, South Asia, and will lead Team Fulcrum across South Asia. In his current assignment, Premjeet is the Chief Operating Officer at Initiative/ BPN, part of the IPG group, where he handles strategy and new business development for the company.

He manages clients such as Amazon, Reckitt, Gionee, Kraft Heinz, Infoedge, & Bajaj Auto. With a passion for brands, Premjeet has kept pace with the evolving media space and has contributed immensely in various leadership roles. Premjeet’s new role is effective March 2018.

Commenting on the restructuring, Mindshare South Asia CEO Prasanth Kumar said, “As we enter 2018, we are accelerating ‘transformation’ which is true to our DNA. We are clear on our strategic priorities, strengthening our connections with a growing universe of clients, consumers, brands and partners in the marketing ecosystem. To be able to do so, we now have the leadership and structure within our organization to continue our path to greater success, and our renewed focus on creating a disruptive Mindshare with Speed, Provocation, Teamwork.”