MIB integrates three media units under newly created BOC
MUMBAI: The ministry of information and broadcasting (MIB) has integrated three media units Directorate of Film Publicity (DFP), Song and Drama Division (S&DD) and directorate of audio visual publicity (DAVP) into one consolidated unit Bureau of Outreach and Communication (BOC).
Post integration, the BOC will have three divisions, namely DAVP, DFP and S&DD. The DAVP, DFP and S&DD promote the programmes and policies of the government among the masses through different mediums.
According to an order by the ministry, all Regional Offices/Field units of S&DD and DAVP will be subsumed in the 22 Regional Offices and 147 Field Units of DFP.
Accordingly, S&DD and DAVP will have to close their existing Regional/Field Units and co-locate their Units in the Regional/Field Units closest to them.
The Integrated Regional Units will be re-named as Regional Outreach Bureaus (ROBs). The Additional Director General (Region) will be the Controlling Officer for all administrative and financial matters relating to the ROB concerned.
The order further stated that all the 147 Field units will be re-named as Field outreach Bureaus (FOBs) and will similarly have a designated head who will act as the Controlling Officer. Additional Director General (Region) concerned will be empowered to designate the Heads of respective FOBS.
For greater synergy, the concerned Additional Director General (Region) shall undertake a detailed exercise of rationalization of human and infrastructural resources of these three Media Units i.e. (DFP, S&DD and DAVP) in a phased manner for complete integration.
The existing three Media Units (DFP, S&DD and DAVP) are carrying out their publicity related activities through the budget heads under the common schemes of the ministry including Development of Communication and Information Dissemination (DCID) and Media Infrastructure Development Programme (MIDP).
The present structure of the different budget components under the said Schemes will be retained with the exception that all expenditure that is Central Sector Schemes as well as Establishment Expenditure will be incurred with the specific approval of the Head of the BOC.
Under the integrated structure, all financial proposals regarding the conduct of publicity programmes, administrative expenditure etc. of BOC, which are covered under the delegated powers, will be approved by the designated Head of the BOC.
However, those proposals which are beyond the delegated powers shall be submitted to the Ministry by the Head of BOC.
A Committee comprising AS&FA, DG (DAVP) and JS (P&A) will oversee the process of complete integration and delineate all financial/contractual liabilities of the respective organisations.
The Committee will also define the protocols for administrative/financial matters related to the merged entities. The above tasks will be completed in a time-bound manner within a period of 6 months.