MIB directs all broadcasters to carry scrolls on objectionable ads

MUMBAI: The ministry of information and broadcasting (MIB) has issued an advisory directing all broadcasters to carry scrolls in support of self-regulation for grievance against objectionable advertisements.

In order to create mass consumer awareness about the self-regulatory mechanism of Advertising Standards Council of India (ASCI) and for immediate and effective steps towards this goal, all TV channels are hereby advised to run a scroller as follows, “Objectionable Ads? Complain to The Advertising Standards Council of India (ASCI) 7710012345 ascionline.oro”.

All programmes and advertisements telecast on TV Channels, transmitted/ retransmitted through the cable TV network, are required to adhere to the Programme and Advertising Codes prescribed under the Cable Television Networks (Regulation) Act, 1995 and rules framed thereunder.

The Rule 7(9) of the Cable Television Networks Rules, 1994 states that “No advertisement which violates the Code for self-regulation in advertising, as adopted by the Advertising Standards Council of India (ASCI), Mumbai for public exhibition in India, from time to time shall be carried in the cable service”.