MIB bars broadcasters from airing condom ads between 6 am to 10 pm

MUMBAI: The ministry of information and broadcasting (MIB) has issued an advisory directing TV channels against telecasting condom ads between 6 am to 10 pm. Broadcasters can air condom ads only between 10 pm to 6 am.

The ministry said that the decision was taken following complaints by viewers that the ads were unsuitable for viewing especially for children.

The Advertising Standards Council of India (ASCI) had approached the ministry for suggestions on whether to allow telecast of such ads between 11 pm and 5 am, since slotting ads was not under their mandate.

The advisory copies were sent to ASCI, channels, the News Broadcasters Association and Indian Broadcasting Foundation.

The ministry said that these ads violate the Cable Television Network Rules of 1994.

The clause said Rule 7(7) and 7(8) prohibits content that “endangers the safety of children or creates in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner”, and which is “indecent, vulgar, suggestive, repulsive or offensive themes or treatment”.

The ministry warned that failure to comply with the advisory would lead to “actions as per provisions of the rules”.

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