MediaCom to handle ShareChat’s media mandate
MUMBAI: ShareChat, a regional social media platform, has appointed GroupM’s media agency MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for the brand’s first commercial in the Tamil language.
ShareChat is a social media and content consumption platform which allows its users to access the Internet in their native language. It’s a hassle-free way for first-time internet users to share their thoughts, emotions, and opinions and become friends with others without any language barriers.
Commenting on the newly formed partnership, ShareChat chief business officer Sunil Kamath said, “Tamil Nadu is one of the fastest growing user base for ShareChat. With the campaign ‘Tamizhan da! Un Nanben da! we want to celebrate ShareChat’s success in the market. We are extremely excited about our first brand advertisement in Tamil and we believe that MediaCom’s experience and understanding of the market will help us penetrate and grow in India with their unique planning tools.”
Commenting on the win, MediaCom South Asia CEO Navin Khemka said, “Regional content is substantial, and it has captured the Indian market over time as the mass demand for it is growing exponentially. Also, the penetration of such platforms is more because of the varied features they offer. We are very excited to partner with ShareChat and help in growing the popularity of the brand.”
The account will be managed and supervised by the MediaCom Delhi office under the supervision of Sudipto Chatterjee, General Manager, MediaCom.