MediaCom bags Mobile Premier League’s media mandate

MUMBAI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the media mandate for Mobile Premier League (MPL). The account will be managed and supervised from the MediaCom Bangalore office under the leadership of Hariharan Vishwanath.

MPL works in the mobile gaming space with several mobile games featuring on the platform, and new games being added every week.

As their AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per MPL’s requirements. The last year has been exciting for MediaCom with a couple of big wins, with MPL adding another feather in their hat.

MPL VP, growth Abhishek Madhavan said, “We are extremely delighted to appoint Mediacom as our media partners. Their understanding of the gaming audience as well as their strategy on how media can leverage the same was very sharp and focused. We are confident that together we will be able to achieve our business objectives and make MPL India’s top mobile e-gaming destination.”

MediaCom South Asia CEO Navin Khemka said, “The e-gaming space is exploding, primarily due to the increasing penetration of smartphones and rising number of internet users. We are confident that together we will make MPL the go to destination for Indian gamers. With e-gamers increasing every hour and new games added every week, the platform will need repeat users and also add new users every day. This will be exciting. Let the games begin!!”