MEASAT, Blue Ant Media ink carriage deal for channel distribution in APac
MUMBAI: MEASAT Satellite Systems has entered into an agreement with international content producer, distributor, and channel operator, Blue Ant Media to distribute six video channels across the Asia Pacific, further reinforcing its 91.5°E orbital position as Asia’s leading video neighbourhood.
As part of a new carriage deal, Blue Ant Entertainment HD, Blue Ant Extreme HD, Blue Ant Entertainment Philippines SD, ZooMoo HD, Love Nature 4K and Love Nature HD have all begun transmission and are available to Pay-TV operators across the Asia Pacific.
“Our partnership with MEASAT, a leading satellite operator in the Asia Pacific market, is integral to the expanded distribution of Blue Ant Media’s channels across the region,” said Beatrice Lee, CEO, Blue Ant Media Asia Pacific.
“With hundreds of hours of originally produced programming, top series and in-demand telecasts, our premium brands are sure to entertain audiences of all ages everywhere.”
“The pace of adoption of both HD and UHD video is accelerating across the Asia Pacific and MEASAT will continue to increase its leadership position. With the addition of six diverse, highly entertaining channels from the Blue Ant Media’s portfolio, 91.5°E continues growing from strength to strength as a prime gateway with ever more compelling content,” said MEASAT SVP sales Raj Malik.
The 91.5°E prime video hot slot is home to the MEASAT-3, MEASAT-3a, and MEASAT-3b satellites, forming the region’s strongest video neighbourhood. From 91.5°E,
MEASAT supports broadcasters and DTH operators to distribute UHD, HD and SD channels to audiences across Asia, Australia, East Africa and South Eastern Europe.