Mathrubhumi News launches on Hotstar
MUMBAI: Mathrubhumi Group’s Malayalam news channel Mathrubhumi News has launched on India’s leading premium streaming platform Hotstar. The strategic tie-up will offer the Malayalam news channel to expand its audience and advertiser base.
Mathrubhumi News is the second Malayalam news channel on the platform after Asianet News.
The addition of Mathrubhumi News will take the number of news channels on Hotstar to 13. Other channels include Republic TV, ABP News, ABP Majha, ABP Ananda, ABP Asmita, Asianet News, TV9 Telugu, TV9 Kannada, BTVI, Fox News, Fox Business, and Sky News. It also hosts digital offerings like TV Today Group’s digital channel News Tak and BloombergQuint.
The Mathrubhumi News channel will be available under the section of News – Malayalam in Hotstar, the audience will be able to get live feeds of the news channel through this arrangement.
The deal will enable Mathrubhumi News to present its wide variety of popular talk shows, news discussion show like Super Prime Time, and programs including Yatra, Dhim Tharikida Thom, Nalla Vaartha, and Chakkarapanthal to a premium spectrum of users.
Mathrubhumi Group Jt MD MV Shreyams said, “Mathrubhumi News in the most reliable and impactful news platform, we are happy to partner with Hotstar and reach out to an entirely new audience to the MB News community, the platform looks promising and future ready and it’s the need of the hour to be on such a destination.”
Established in 2013, Mathrubhumi News is Kerala’s first fully HD 24×7 news channel.