Mary Kom extends commercial deal with IOS Sports
MUMBAI: Golden Girl of Indian Boxing MC Mary Kom has extended her 10-year old commercial relationship with sports management company IOS Sports & Entertainment.
The sports management company has been exclusively managing Kom’s endorsements since 2009. MC Mary Kom had recently created history by winning her sixth World title.
During this decade-long relationship IOS has been responsible in tying up with more than 25 brands like Herbalife, Emami, Dalmia Cement, Bridgestone Tyres, Tata Salt, P&G, GSK, NECC, Lakshmi Tea, Monnet, Piramal, Artemis Hospital, Manpasand Beverages, Vodafone, ITC, Tourism Thailand Authority, and Star India.
IOS had also facilitated the licencing deal with Priyanka Chopra-starrer ‘Mary Kom’ which was produced by Sanjay Leela Bansali and Viacom18 Motion Pictures. It was also the marketing agency for the superhit biopic. IOS also licensed Harper Collins for publishing one of the top-selling sports book “An Autobiography Unbreakable MC Mary Kom” on the struggling story of MC Mary Kom.
Commenting on extending her commercial relationship with IOS, MC Mary Kom said, “In the last 10 years I have only focussed on my game and entire commercial work was perfectly managed by my team IOS. Looking at smooth working with them, I have decided to extend this relationship with them. I would like to continue working hard on my game and want IOS to manage commercial aspect exclusively.”
Welcoming the extension of the relationship with MC Mary Kom, IOS Sports & Entertainment MD & CEO Neerav Tomar said, “I would like to congratulate Mary on winning her sixth historic World title. We look forward to this extended relationship and hope to establish a stronger brand Mary in the days to come.”
IOS exclusively represents India’s top sports stars of the likes of Vijender Singh, Hima Das, Manika Batra, Mirabai Chanu, Manpreet Singh, Jinson Johnson and many more.