Madison Media appoints Girish Upadhyay as Madison Media Infinity COO

MUMBAI: Madison Media has appointed Girish Upadhyay as Chief Operating Officer of Madison Media Infinity based in Mumbai. Upadhyay will handle Viacom 18, Asian Paints and other key clients for the agency.

Commenting on the appointment, Madison Media & OOH Partner & Group CEO Vikram Sakhuja said, “We are delighted to welcome back Girish to head Madison Media Infinity. He is a great combination of planning and deal-making. And having been at the helm of Tata Motors Media for some years, he brings a great Advertiser perspective which our Clients will value.”

Speaking on his appointment, Upadhyay said, “I am super excited to be back in the Madison team, embarking on a new journey, and I look forward to bringing to the table, my experiences built at Tata Motors, as a marketer, working across different functions. Today, communication reaches consumers at light speed, disseminating information and competing for attention at a pace we have never seen before, and Madison with its vision to be the best communication agency is rightly navigating this space for its clients. I look forward to driving business results for clients and adding to the Madison culture of a balanced outlook and a client-first approach.”

Before joining Madison, Upadhyay worked with Tata Motors as head of marketing services and was responsible for media planning and buying, digital and market research. In a career spanning over 18 years, he has experience in media and brand communications. He has worked with several brands such as Samsung, Godrej, Dabur, HDFC, Blackberry, Diageo and Disney amongst others. He started his career with AC Nielsen and moved up to working with agencies like Group M, Madison and Starcom before joining Tata Motors.

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