Madison Media appointed Media AoR for Racetrack.ai
MUMBAI: Media agency Madison Media has been appointed as the Media agency on record (AoR) for Racetrack. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega. The agency has won the entire media mandate including outdoor and digital media.
Racetrack.ai is the pioneer of Artificial Intelligence in India. Working on technologies such as NLP/NLG/NLU, Machine Learning, Deep Learning, and Machine Vision, Racetrack has been behind several innovative AI-based products focusing on BFSI, real estate, hospitality, healthcare, education, and aviation sectors among others.
With multiple tech innovation awards in its kitty, Racetrack.ai boasts of some of the biggest names in the aforementioned sectors as its clients. With presence across major Indian cities, Racetrack is now looking at global expansion.
Futemind Technologies CEO Subrat Parida said, “As an organization which works with a fast-developing, innovative technology, we have a very aggressive expansion plan. Having covered the Metros and Tier-1 cities in India, we want, not just to make Racetrack a household name in our country but also expand across the international borders. With Madison on board, we are sure that our effort to capture the business as well as the consumer mind-space would be adequately accelerated.”
Madison Media & OOH partner and group CEO Vikram Sakhuja said, “We are delighted to partner Racetrack.ai and are looking forward to working with them to build this brand in the B2B2C space in India.”
Madison Media Omega chief operating officer Dineshsingh Rathod said, “We are delighted with this win and are confident to make Racetrack.ai a name to reckon with in the Banking, Real estate and Hospitality sectors.”