Logicserve Digital unveils new brand identity

MUMBAI: As it gears up for the next phase of growth, digital marketing company Logicserve Digital has launched a new logo for the company today. The company will start using the new branding within all it’s internal as well as external communications with stakeholders over the coming weeks.

The company stated that the overall logo reflects the three key character traits of the company: curiosity, adaptability, and intelligence; which are indispensable to thrive and lead in the dynamic world.

Logicserve Digital unveils new brand identityThe circle at the bottom is similar to the anchor seen in a question mark or exclamation and symbolises curiosity that is the genesis of any change or transformation. The fluid shape showcases adaptability highlighting the company’s ability to change and evolve. The mnemonic that looks like a profile view of a brain, symbolises intelligence and thought leadership.

The company has represented its core capabilities Media, Creative, Data & Insights, and Technology through different colours and shapes. It added that these core capabilities are interdependent and when brought together embodies what they offer to the world – an integrated solution.

Talking about the new identity, Logicserve Digital CEO & Founder Prasad Shejale stated, “One must be curious, adaptive, and intelligent to move with the disruptive times – change, transform and evolve with it. The new company logo is reflective of our new identity encapsulating these qualities. Over the years, these qualities have helped us achieve a rapid growth trajectory and provided us with a head start to embark on the next phase of growth. The overall move reflects the need for us to have a new narrative and logo that reflects our evolution as an integrated digital solutions company.”

Further commenting on the journey of the company, Prasad says, “In 2012 when we shifted our focus to the Indian market, we realised the growth potential and decided to pivot to specific digital marketing services. Our ability to be a ‘Digital trend-catcher’ has benefitted us a lot in terms of strengthening our relationship with clients and their consumers through innovative and data-driven digital campaigns.”

Reminiscing the company’s journey, Prasad noted that the company has grown from 122 employees in 2016 with one office to a strong team of over 320 employees with three offices in India.

“We delivered 102% CAGR over the last five years and continue to be on a rapid growth trajectory. In the next three years, we aim to achieve four times the average growth of the Indian digital marketing industry. Also, we have kickstarted our international operations and our new leadership team is all geared up to achieve the next phase of growth. Achievement of these significant milestones has made 2019 a wonderful year for us so far and I would like to thank our clients, partners and team members for bestowing us with their trust for a long-lasting partnership.”

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