Lodestar UM wins Zomato’s media mandate
MUMBAI: Lodestar UM has won the media mandate of Zomato, an online restaurant reviews and food delivery platform. The account will be handled by Lodestar UM COO Hema Malik based in Gurugram office.
Zomato CMO online ordering Sandeep Anand said, “We are delighted to partner with Lodestar UM and look forward to working them as we continue to build more experiences around food for our users. We are confident that Lodestar UM’s bold and innovative thinking and deep consumer insight will help us deliver our brand message and drive our business forward.”
Hema Malik said, “I am really excited and my personal love for food also makes this victory uniquely special. Zomato is a dynamic consumer-centric brand that thrives on agility and innovation. We integrated this thinking in our strategy for the brand. I am delighted that Zomato has chosen to partner with us in their brand journey.”