LaLiga partners YouTube to stream 2nd div matches for free in global markets including India

MUMBAI: Spanish football league LaLiga has partnered with video streaming platform YouTube to stream all matches from its second division LaLiga 1|2|3 for free to millions of consumers in over 155 global markets including India.

Starting today, the LaLiga YouTube channel will provide live English commentary from this season’s LaLiga1|2|3 matches. The partnership will allow LaLiga to bring the competition to large global territories where no previous transmission had been in place.

The regions covered in the deal include major markets in Africa, Asia, Europe, and the Americas, with all content provided via geolocation. The broadcasts, which are due to begin from today, will provide a significant increase in coverage of LaLiga 1|2|3, offering thousands of Spanish football fans around the world the chance to follow their favourite teams for free.

For those not yet familiar with the competition, the channel will provide an exciting new platform to get better acquainted with the historic teams playing in the division, such as RC Deportivo, Real Zaragoza, Malaga, CA Osasuna, and Cadiz CF.

In addition to broadcasting the eleven matches from each game week, a 50-minute highlights programme will also be available to provide a summary of the major events from each match day. In Spain, matches will continue to be shown through existing broadcast operators beIN Connect, Orange, Telecable, Telefónica, and Sky.

LaLiga Audiovisual department director Melcior Soler said, “The way we consume live sports is being changed by a new generation of online broadcasters, and we are committed to using such channels to extend the appeal of our competitions. This move will strengthen the LaLiga 1|2|3 by bringing it to an entirely new global audience, in a format that we think will really appeal to the viewer.”

LaLiga is continuing to grow its digital environments having signed a landmark agreement with Facebook in 2018 to broadcast every LaLiga Santander match via the social media network in eight south-east Asian countries. Also in 2018, it increased its social media following to over 65 million and agreed to an OTT broadcast platform together with the Association for Spanish Professional Leagues.