‘Kumkum Bhagya’, ‘Dream Girl’ among most-watched content pieces on ZEE5
MUMBAI: TV show ‘Kumkum Bhagya’ and movie ‘Dream Girl’ were among the most-watched content pieces on OTT platform ZEE5 this year. Since its inception, ZEE5 has launched over 100 originals across genres and in 12 languages. The plan is to launch 15-20 more originals by March 2020. It has crossed 90 million+ downloads since launch on the Google Playstore.
High Five On ZEE5 is an award of the ‘Most Viewed Content’ on the platform which took place at ZEE5’s HQ in Mumbai. It honoured the most consumed content across various categories which was adjudged based on data pertaining to consumers’ viewership, engagement rate, and completion rate.
The categories under which awards were given are Hindi TV shows, Hindi Original Series, Regional Original Series, Movie & Music Video. It is the first time that an OTT Platform in India conducted an awards evening at this size and scale.
Also, present at the event was the director of ZEE5’s original show ‘Rangbaaz’ Bhav Dhulia, producer and Director of the Telugu series ‘G.O.D’ Radhiva Lavu and Anish Yohan Kuruvilla, director of ZEE5’s regional show ‘Auto Shankar’ Panduranga Hari.R and lastly singer of the track ‘Dirty Girl’ Shivangi Bhayana.
The evening also witnessed an engaging fireside chat hosted by journalist and Padma Shri Bhawana Somaaya who brought to life insights in her conversation with actors Nushrat Bharucha and Panduranga Hari.
ZEE5 India programming head Aparna Acharekar said, “2019 has been a fantastic year for ZEE5. We have released over 100+ Originals in 6 languages on the platform and received immense appreciation for our viewers. At ZEE5 we are constantly monitoring data to understand the viewership patters of our viewers and trying to map the genres the like, the series which they enjoy, the time they spend on the platform. We believe, data is the currency of the digital age and it is basis this data that today’s awards are being given. Completion rates, Engagement rate, and total viewership are some of the metrics considered while choosing the winners for the High Five On Zee5 award ceremony.”