KKR appoints Kaustabh Jha as marketing head

MUMBAI: Indian Premier League (IPL) franchise Kolkata Knight Riders has appointed Kaustubh Jha as head of marketing.

Kaustubh comes with over 10 years of experience in partnerships, content marketing, and campaign management. He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN.in.

KKR MD and CEO Venky Mysore said, “We are delighted to have Kaustubh on board to lead the Marketing & fan building initiatives of the Knight Rider brand, which is not only the leading brand in IPL but through our presence in CPL & other initiatives around the world has genuinely become a global brand.”

Prior to ESPN, Kaustubh was part of Marketing, Business & Consumer Insights team at MTV, and Viacom18 Media.

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