Kids show ‘Sesame Street’ celebrates 50 years with slew of initiatives

MUMBAI: Iconic kids show ‘Sesame Street’ is celebrating its 50th anniversary. There will be initiatives, community events, and a star-studded primetime special. The journey began in 1969 on a street where colorful Muppets and humans lived—and learned—side by side.

Sesame Workshop, the nonprofit educational organisation behind the show will this year bring people together around the lessons that ‘Sesame Street’ has always taught: everyone, no matter who they are or where they are from, is equally deserving of respect, opportunity—and joy.

Set against the backdrop of the civil rights movement and the war on poverty, ‘Sesame Street’ was created to answer a simple question: could television be used to level the playing field and help prepare less advantaged children for school? The founders tapped educational advisors and researchers, entertainers and television producers, and other visionaries to create what became the longest-running children’s show in American television history. Ever since, ‘Sesame Street’ has helped children around the world to learn, feel included and respect others. With a curriculum that evolves to meet the needs of every new generation, it is now a force for good in over 70 languages and 150 countries.

“This is a remarkable milestone for kids, for education and for television. Sesame Street has now brought the life-changing benefits of early learning to children around the globe for 50 years. Our mission to help kids everywhere grow smarter, stronger and kinder knows no geographic boundaries. We’re everywhere families are and we never stop innovating and growing. That’s what keeps us timeless” said Sesame Workshop CEO Jeffrey D. Dunn.

The anniversary will bring people together through social impact initiatives, digital campaigns, and community events that will aim to reflect Sesame Street’s unifying messages.

“We’re often asked what Sesame Street’s legacy will be. To me, a legacy is when something’s over…and this isn’t over” said co-founder Joan Ganz Cooney. ‘Sesame Street’ had a profound impact on children’s media, setting a template that the industry has followed for generations. Fifty years later, Sesame Workshop continues to deliver on its mission every day, across multiple platforms, on six continents. We started as an experiment – and it worked,” said co-founder Lloyd Morrisett.