‘Kesari’ premiere on Zee Cinema garners 15.6 mn impressions
MUMBAI: The television Premiere of ‘Kesari’ on 15th August on Zee Cinema has set a new benchmark. The historic war drama garnered 15.6 million impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the top 3 rated movies of the year.
Zee Cinema has been ranking No.1 in the past five weeks with 489 million impressions.
Over the years, the channel has premiered some of the biggest titles on Independence Day and managed to garner the desired outcome. Grabbing the highest number of eyeballs, Zee Cinema has year on year rated No. 1 with their Independence Day premieres of ‘Parmanu: The Story of Pokhran’, ‘Dangal’, ‘Baaghi’ and ‘Holiday’ in the past.