Kerala’s Asianet Digital Network launches 4K UHD hybrid STB, LED TV

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MUMBAI: Cable TV and broadband service provider Asianet Satellite Communications-owned Asianet Digital Network has launched an Android-powered 4K UHD hybrid set top box (STB) Asianet Smart Magic Box. The company is also bringing to the market, Asianet LED TV – television sets with SD, Full HD and 4K smart TVs from 32” to 65”.

While Asianet Smart Magic Box costs Rs. 5999, it is available at Rs. 3999 (plus GST) for annual paying subscribers of Asianet Digital TV, Asianet Broadband and Asianet Giga Fibernet services. As far as the LED TV is concerned Asianet is offering discounts up to 40% including cable TV subscription discounts.

Asianet Smart Magic Box is a hybrid STB based on Google Android TV platform with 4K Ultra HD Streaming Media Player with the Google Assistant & Google cast built-in with Dolby and Dolby Plus audio not only delivers conventional linear TV channels but also facilitates Streaming Video and Online Games from various apps.

Asianet Digital Network president and COO G. Sankaranarayana said, “As a leading Digital TV service provider in the country, Asianet Digital Network Pvt Ltd has been delivering Linear television channels for the past 25 years and now we would like to provide Online Entertainment (Video and Gaming) to our subscribers using Asianet Smart Box in a very affordable way rather than a need to reinvest in a new smart TV.”

He further said, “We are proud to have Android TV as the Operating System for Asianet Smart Magic Box enabling our subscribers to access over 3000 apps including games using the Google Assistant which delivers content based on Voice Commands making the content search easier.”

Google India head Android, Play Partnerships Pranab Mookken said, “Android TV is aimed at offering a great content-first experience, facilitating an engaging viewing journey with content from multiple apps right on a user’s TV home screen. We are happy to collaborate with Asianet Digital network on this journey.”

Asianet Smart Magic Box powered by Android 8.0 with Verimatrix CAS (Conditional Access System) supports voice search and has Chrome cast built-in, supports all Google applications i.e. YouTube, Google Drive, Google Photos, Google Chrome, Google Maps & is compatible with thousands of third-party apps as Amazon Prime, Hotstar, TED, Facebook, etc with access to tons of premium video services and a constant stream of fresh new content.

It is compatible with Smartphone and can be used to search, browse, queue and control the TV from anywhere in the home. With the Google Assistant built-in, it is a Hub to access entertainment, get answers and control devices around the home. Asianet Smart Magic Box provides 4KUltra High Definition lifelike viewing experience with the latest 4K HDR technology & supports dual-band Wi-Fi and Bluetooth.

The remote of Asianet Smart Magic Box works on voice search making it easy for the consumer to search and browse hundreds of TV channels, thousands of videos by simple voice commands. Asianet Smart Magic Box allows time-shifted viewing of linear and non-linear content at user’s convenience. It can convert the simple TV to a Smart TV with features.

Asianet LED TV is available in two variants 32” HD LED TV and 43” FHD LED TV. The TV is equipped with multi-connectivity ports including 2 HDMI port, 2 USB port, VGA Port, RCA, and an earphone jack, with A + Grade Panel for a wide angle view, coupled with an HD-ready screen and audio system with 16W power. It also comes with a digital noise reduction feature to minimise sounds from all input devices.


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